You Can Go to Your Nearest Hallmark Card Store and Buy

question 126

Multiple Choice

You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50, or you can buy a card that's not quite as nice but just as sentimental from the store's new $.99 line of greeting cards.This is an example of

• A)mass customization.
• B)organizational synergy.
• C)one product and multiple market segments.
• D)price discrimination.
• E)a "Tiffany/Wal-Mart" strategy.

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Definitions:

Moderately Consistent

Describes a level of regularity and predictability in behavior or phenomena that is neither high nor low but within a middle range.

Animal Research

Scientific studies conducted on animals to gain insights into biology, psychology, and medicine that may also apply to humans.

Unscientific

Lacking adherence to the scientific method or principles, often based on beliefs not grounded in evidence or logic.

Unconscious Motives

Refers to hidden psychological forces that influence a person's thoughts, behaviors, and feelings, often without their awareness.