The Purpose of the Five Key Steps in Segmenting and Targeting

question 113

Multiple Choice

The purpose of the five key steps in segmenting and targeting markets is to

• A)help identify needs and wants of the consumer of which they themselves may not even be aware.
• B)provide guidance to reposition products for greater effectiveness at the least cost to the firm.
• C)help generate new products ideas for firms that are profitable but not growing in market share.
• D)link market needs of customers to the organization's marketing program.
• E)correspond directly to each of the five environmental forces.

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Definitions:

Sublimation

A defense mechanism that involves altering or displacing id impulses by diverting instinctual energy into socially acceptable behaviors.

Case Study

A research methodology that involves the intensive analysis of an individual unit such as a person, group, or event to explore and understand broader principles.

Moral Anxiety

A feeling of discomfort or distress that arises from the conflict between one's actions or desires and one's moral standards.

Id

Part of the psychic apparatus in Freudian psychoanalysis, representing the unconscious, instinctual part of the mind that operates based on the pleasure principle.