A Marketing Manager Must Be Able to Put a Market

question 86

Multiple Choice

A marketing manager must be able to put a market segmentation plan into effect.This means being able to recognize the characteristics of potential buyers in a market and then __________ without encountering excessive costs.

• A)eliminate potential non-buyers
• B)diversify their interests
• C)assign them to a segment
• D)redirect their purchase behaviors
• E)ignore any and all similarities

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Definitions:

Parol Evidence Rule

A legal principle that prevents parties from presenting extrinsic evidence that contradicts or adds to the terms of a written contract.

Merger Clause

A provision in a contract stating that the written agreement supersedes all prior or oral agreements, focusing on the primacy of the current document.

Parol Evidence Rule

A legal principle that prevents parties in a written contract dispute from introducing oral or extrinsic evidence to modify the original agreement.

Parol Evidence Rule

A rule in contract law that prevents parties from presenting evidence of prior or contemporaneous agreements that would contradict the terms of a written contract.