The Second Step in Segmenting and Targeting Markets Is to

question 47

Multiple Choice

The second step in segmenting and targeting markets is to

• A)group potential buyers into segments.
• B)group products to be sold into categories.
• C)develop a market-product grid and estimate size of the overall market.
• D)select target markets.
• E)take marketing actions to reach markets.

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Definitions:

Lymph

A clear fluid that circulates throughout the lymphatic system, carrying white blood cells and supporting immune function.

Proteins

Large, complex molecules essential to the structure, function, and regulation of the body's cells, tissues, and organs.

Blood

A vital fluid in organisms that transports necessary substances such as nutrients and oxygen to the cells and carries waste products away.

Thymus Gland

A primary lymphoid organ of the immune system, located in the upper anterior part of the chest cavity, playing a vital role in the development of T cells.