Which of the Following Statements Regarding Segmentation Bases Is Most

question 147

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A)The identification of demographic variables is more objective than the identification of psychographic variables which is more subjective.
• B)The identification of psychographic variables is more objective than the identification of demographic variables which is more subjective.
• C)Marketers should always consider segmentation bases in the order of behavioral, demographic, psychographic, and geographic in order to reduce potential costs.
• D)Behavioral segmentation is based primarily on usage rate.
• E)Psychographic segmentation is based primarily on product features.

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Definitions:

Platelets

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Plasma

The liquid component of blood that carries cells and proteins throughout the body.

Kaposi's Sarcoma

A type of cancer that causes patches of abnormal tissue to grow under the skin, in the lining of the mouth, nose, throat, or other organs, often associated with HIV infection.

Mycobacterium Avium-Intracellulare

A type of bacteria that can cause infection, particularly in people with weakened immune systems, leading to respiratory and digestive system issues.