Behavioral Segmentation Encompasses Both

question 125

Multiple Choice

Behavioral segmentation encompasses both

• A)life styles and psychographics.
• B)consumer and supplier behaviors.
• C)geographic and demographic criteria.
• D)one time and repeat customers identification.
• E)price and benefits.

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Definitions:

Temper Tantrum

An emotional outbreak, usually exhibited by children, characterized by crying, screaming, or aggressive behaviors in response to frustration or lack of control.

Id

Contains a reservoir of unconscious psychic energy that, according to Freud, strives to satisfy basic sexual and aggressive drives. The id operates on the pleasure principle, demanding immediate gratification.

Superego

In Freudian psychology, the part of the psyche that operates as a moral conscience.

Erogenous Zone

Areas of the body that are particularly sensitive to stimulation and can lead to sexual arousal when touched.