College Dorm Residents Frequently Want to Keep and Prepare Their

question 38

Multiple Choice

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack.However, their dorm rooms are often woefully short of space.MicroFridge understands this and markets a combination microwave, refrigerator, and freezer targeted to these students.MicroFridge is using which type of segmentation basis?

• A)demographic segmentation
• B)psychographic segmentation
• C)geographic segmentation
• D)behavioral segmentation
• E)socioeconomic segmentation

Understand the concepts of perfectly inelastic and perfectly elastic demand and how they are represented graphically.

Grasp the concept of price elasticity of supply and its measurement.

Analyze the economic implications of legalizing drugs using the concept of elasticity.

Apply the concept of cross elasticity of demand in market strategy decisions.

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Definitions:

Collective Security

An approach to international peace and security whereby states agree to collectively defend each other against threats and aggression.

Department Of Defense

The Department of Defense is an executive branch department of the U.S. federal government charged with coordinating and supervising all agencies and functions of the government relating directly to national security and the United States Armed Forces.

Military Joint

Refers to a joint operation or command where members from different services of the armed forces work together.

Chiefs Of Staff

Senior officials who lead the administrative and managerial functions of an organization, often within government or military.