Individual Interviews Involve

question 174

Multiple Choice

Individual interviews involve

• A)a single researcher asking questions of one respondent.
• B)several people asking the same person the same questions over a period of time to check for answer reliability.
• C)presenting a respondent with images (print or multi-media) and asking him or her to respond orally in a free-flow conversation.
• D)both the interviewer and interviewee participating in a dialogue about specific aspects of a product or service.
• E)a panel of respondents participating in a guided discussion lead by an experienced interviewer.

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Definitions:

Market Price

The current price at which a good or service can be bought or sold.

Total Revenue

The total income generated by the sale of goods or services by a company.

Competitive Market

A market structure characterized by a large number of buyers and sellers, where no single participant has significant power to dictate the price of goods and services.

Market Price

The price at which a good or service is currently sold in the market.