Frequency Marketing Is a Strategy That Focuses on Usage Rate

question 106

Multiple Choice

Frequency marketing is a strategy that focuses on usage rate.One key conclusion emerges about usage: In market segmentation studies,

• A)usage should be the last factor that is considered as a criterion for segmentation, since the entire point of segmentation is to attract consumers who are not yet using your product.
• B)some measure of usage by, or sales obtained from, various segments is central to the analysis.
• C)usage rate should always be considered in tandem with geographic segmentation factors.
• D)usage rate has far more value in consumer market segmentation than in organizational market segmentation.
• E)usage rate has far more value in organizational market segmentation than in consumer market segmentation.

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Definitions:

Self-Enhancement

The tendency to focus on and exaggerate the positive aspects of oneself for a better self-image.

Habitual Behavior

Regular patterns of action that are repeated frequently and often performed subconsciously.

Conscious Decisions

Choices made with full awareness and deliberation, involving thoughtful consideration and an understanding of the consequences.

Heredity

The genetic transmission of characteristics from parents to offspring.