A Market-Product Grid Is a Framework to Relate the Market

question 53

Multiple Choice

A market-product grid is a framework to relate the market segments of potential buyers to

• A)estimated expenses for products sold.
• B)total anticipated revenue.
• C)total anticipated profit.
• D)market share of the closest competitor.
• E)products offered or potential marketing actions by an organization.

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Definitions:

Product-Line Pricing

Setting prices for all items in a product line to cover the total cost and produce a profit for the complete line, not necessarily for each item.

Discount Pricing

A marketing strategy where products or services are offered at a reduced price to stimulate demand or attract customers.

Bundle Pricing

A pricing strategy where multiple products or services are packaged together and sold at a single price.

BOGOs

An acronym for "Buy One, Get One" sales promotions, where a customer gets a second item for free or at a reduced price after purchasing one at regular price.