One Advantage of a Market-Product Grid Is That It Can

question 32

Multiple Choice

One advantage of a market-product grid is that it can be used to

• A)make cost-cutting decisions under conditions of uncertainty.
• B)screen many new product ideas in order to select the one with best long-run market potential.
• C)determine which target market segments to select and which product groupings to offer.
• D)select representative samples of consumers for marketing research studies.
• E)relate the product life cycle to consumer demand.