FIGURE 8-1 -According to Figure 8-1 Above, When Conducting Marketing Research, Why

question 80

Multiple Choice

FIGURE 8-1
-According to Figure 8-1 above, when conducting marketing research, why would you ask the question, "How old are you?" before the test screening of a movie?

• A)To identify people who fit the profile of the target audience for the movie.
• B)To identify people who frequently attend movies.
• C)To make sure the respondent meets recommended age requirements (G, PG, R, etc.).
• D)To determine if the respondent is old enough to relate to the characters.
• E)To determine if the respondent is mature enough to have valid input.

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Definitions:

Noticeable

Easily seen or recognized; attracting attention by being prominent or significant.

Difference

Generally refers to a distinction or divergence between two or more things, often used in analysis or comparison.

Bipolar Cells

A type of neuron found in the retina that acts as an intermediary between photoreceptors (rods and cones) and ganglion cells, playing a crucial role in visual processing.

Ganglion Cells

Neurons located in the retina of the eye that process visual information before it is transmitted to the brain.