One Test of Whether Marketing Research Should Be Done Is

question 128

Multiple Choice

One test of whether marketing research should be done is

• A)whether different outcomes will lead to different marketing actions.
• B)whether different outcomes will lead to the unrelated marketing actions.
• C)using a jury of executive opinion to interpret the data.
• D)agreeing to take action only if the decision is unanimous.
• E)if top management has the final say on actions taken after research is completed.

---

Definitions:

Intent to Deceive

The purposeful act of misleading or deceiving someone to gain advantage or cause harm.

False Statement

A misrepresentation or untrue declaration, especially one made intentionally, that can impact legal contracts, financial documents, or public declarations.

Frivolous Civil Lawsuit

A lawsuit considered to lack serious purpose or value, often brought forward with the intention of harassing or distressing the defendant.

Duress

Compulsion by threat or force; coercion that compels someone to perform an act against their will or judgment.