Marketing Research Refers to

question 231

Multiple Choice

Marketing research refers to

• A)the process of systematically collecting and analyzing information in order to define a marketing problem.
• B)the use of information technology to find objective solutions to a marketing problem.
• C)the process of defining a marketing problem and opportunity,systematically collecting and analyzing information,and recommending actions.
• D)the use of subjective data such as interviews and observation to complement empirical data obtained through the use of information technology.
• E)the science of using observable human behavior in order to identify and solve marketing problems.

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Definitions:

Purchasing Power Analysis

An evaluation of the value of money, in terms of the quantity of goods or services that one unit of money can buy.

Service Organization

A business or entity that provides services as opposed to goods, focusing on meeting the needs of its customers.

Location Analysis Technique

A systematic approach used to determine the most optimal location for a business or facility, considering factors like cost, accessibility, and market demand.

Determinants of Revenue

Various factors or elements that influence the total income generated from the sale of goods or services by a company or organization.