After Defining the Problem, the Next Step in the Marketing

question 231

Multiple Choice

After defining the problem, the next step in the marketing research process is to

• A)develop the research plan.
• B)evaluate the results.
• C)examine the alternatives.
• D)enumerate the uncertainties.
• E)experiment.

---

Definitions:

Cold Front

A leading edge of a cooler mass of air, replacing at ground level a warmer mass of air, characterized by weather changes.

Rain

Water droplets that fall from clouds in the atmosphere to the ground.

Proposition

A statement expressing an idea that can be true or false.

Controversial

Something that causes disagreement or debate, often because it challenges established views.