FIGURE 8-17 -Which of the Following Statements Most Likely Explains Why Question

question 83

Multiple Choice

FIGURE 8-17
-Which of the following statements most likely explains why Question 7 in Figure 8-17 above was included in the Wendy's Survey?

• A)Wendy's wanted to know how many people eat at home while watching TV.
• B)Wendy's wanted to know if billboards and other media types were important sources of information to consumers when they decide where to eat.
• C)Wendy's wanted to understand how often consumers see flyers.
• D)Wendy's wanted to check newspaper circulation in the cities in which it does business.
• E)Wendy's wanted to find information about the education level of its customers according to their information sources.

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Definitions:

Terminal Values

Reflect a person’s preferences concerning the “ends” to be achieved.

Instrumental Values

Instrumental values reflect a person’s beliefs about the means to achieve desired ends.

Uncertainty Avoidance

A cultural dimension that describes the degree to which members of a society attempt to cope with anxiety by minimizing uncertainty.

Hofstede's Framework

A model that identifies and analyzes five dimensions of cultural differences across countries, impacting workplace behaviors and values.