What Is Data Mining, and Why Is It Used in Marketing

question 56

Essay

What is data mining, and why is it used in marketing research?

---

Definitions:

Typewritten Terms

Refers to the conditions or clauses in a document that have been added or created using a typewriter, distinguishing them from printed or handwritten terms.

Handwritten Terms

Handwritten Terms are terms or conditions written by hand in a document, which can be legally binding if incorporated into a written agreement and understood by all parties.

Bearer Paper

A type of negotiable instrument that is not registered to a specific owner, allowing the holder or bearer of the document to claim the value of the instrument.

Order Paper

A document in legislative bodies listing the order in which bills will be debated or considered.