Even Though Primary Data Can Be Especially Valuable to an Individual

question 15

Multiple Choice

Even though primary data can be especially valuable to an individual firm, it often plays "second fiddle" to secondary data because

• A)secondary data is much more up-to-date and tailored to a specific firm or industry.
• B)secondary data, although far more expensive, is also much more reliable.
• C)primary data is usually more costly and time consuming to collect.
• D)primary data can be accessed by virtually anyone so the information generated loses much of its value.
• E)primary data is less fact and figure based; it is more subjective and therefore more vulnerable to misinterpretation.

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Definitions:

Clinician

A healthcare professional who works directly with patients in diagnosing and treating illness and disease.

Paper Medical Records

Traditional forms of keeping patient's health information and history on paper, as opposed to digital formats.

Shelves

Flat horizontal surfaces used for storing or displaying items, found in cabinets, rooms, or on walls.

File Cabinets

Furniture designed for the organized storage of documents, files, and papers, typically used in office settings.