Which of the Following Statements Concerning the Marketing Research Approach

question 17

Multiple Choice

Which of the following statements concerning the marketing research approach is most accurate?

• A)The primary purpose of marketing research is to collect data, not to take actions on it.
• B)When collecting marketing research, people may or may not be willing to tell you what you want to know if it is potentially embarrassing.
• C)Marketing research if done properly will always result in a positive marketing result.
• D)People are just as able to give accurate information about products they have only heard about as those they have actually used.
• E)Amongst those people who participate in market research panels, there is an almost perfect correlation between a respondent's stated intentions and their actual buying behavior.

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Definitions:

Psychoanalysis

A therapeutic approach founded by Sigmund Freud that interprets and treats psychological disorders through exploring unconscious desires and conflicts.

Biofeedback Training

A technique that teaches individuals to control physiological functions, such as heart rate or blood pressure, through monitoring and feedback.

Psychophysiological Disorder

A condition where psychological stress adversely affects physiological functioning, leading to physical health problems.

Personality Style

An individual's characteristic patterns of thought, emotion, and behavior, together forming their unique personality.