Despite the Quality and Benefits of Activeion's Ionator, the Company

question 324

Multiple Choice

Despite the quality and benefits of Activeion's Ionator, the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles?

• A)The name didn't really reflect the purpose of the product.
• B)It was too difficult to reach it primary target market since so many cleaning professionals are independent contractors.
• C)There was not enough money in the budget for proper promotion.
• D)It was difficult to define "clean" to customers relative to competitive household products.
• E)It was dangerous taking on large corporations who stood to lose billions of dollars if the Ionator caught on with the general public.

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Definitions:

Hindering Job Demands

Aspects of a job that impede progress, exert unnecessary pressure, or detract from performance.

Decreasing Hindering Job Demands

The process of reducing job requirements that obstruct an individual's ability to achieve their work goals.

Motivating Potential

Describes the capacity of a job or task to enhance an individual's motivation, typically measured by factors like skill variety, task identity, task significance, autonomy, and feedback.

Growth Need Strength

An individual's desire for self-improvement, learning, and personal development in their career or work activities.