FIGURE 8-2 -, If a Measure of Success Is "Playtime" for a "Playtime

question 85

Multiple Choice

FIGURE 8-2
-, if a measure of success is "playtime" for a particular telephone design, what would be an example of a possible marketing action if the measure was "Children spent more time playing with new design:"

• A)Continue with old design; don't introduce new design.
• B)Introduce new design; drop old design.
• C)Introduce new design; but add some new features.
• D)Mine the data further for children reactions; take no action.
• E)Add digital dashboards to analyze reactions to new design; add some new features.

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Definitions:

Earned

Money obtained in return for labor or services provided.

Public Assistance

Government programs designed to provide financial or other aid to individuals or groups in need.

Permanent Underclass

A segment of the population that experiences persistent poverty and social disadvantages, making upward mobility difficult.

Poverty Line

The minimum level of income deemed necessary to achieve an adequate standard of living in a given country.