Marketing Teams Must Be Vigilant for Ways to Improve the Analysis

question 224

Multiple Choice

Marketing teams must be vigilant for ways to improve the analysis and results - to learn lessons that might apply to future marketing research efforts.Evaluating the effectiveness of a marketing decision involves

• A)asking prospective customers if they are likely to buy the product during some future time period.
• B)requesting the firm's salespeople to estimate sales during a coming period.
• C)determining if the marketing research and analysis used to develop the recommendations was effective.
• D)collecting projections from all regional sales managers and making projections based on a region to region basis.
• E)monitoring the marketplace to determine if action is necessary in the future.

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Definitions:

Successive Approximation

A behavioral psychology principle where behaviors are gradually shaped to approximate the desired behavior closer and closer.

Self-Control

The capacity to control feelings, ideas, and actions when confronted with desires and sudden urges.

Therapeutic Techniques

A variety of methods and strategies used in psychological therapy to help individuals overcome challenges, modify behaviors, and improve mental health.

Clinical Settings

Environments or contexts related to the provision of healthcare or psychological services to individuals or groups.