FIGURE 8-3 -According to Figure 8-3 Above, That Shows the Five-Step Marketing

question 170

Multiple Choice

FIGURE 8-3
-According to Figure 8-3 above, that shows the five-step marketing research approach, "implement marketing actions" would be found in cell

• A)A
• B)B
• C)C
• D)D

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Definitions:

Causal Research

The method of identifying cause-and-effect relationships between variables.

Experiments

A method of testing hypotheses by manipulating variables to observe and measure effects, commonly used in scientific research and product development.

Questionnaires

A research instrument consisting of a series of questions for the purpose of gathering information from respondents, often used in market research.

Primary Data

Data collected directly for a specific research purpose, through surveys, interviews, experiments, etc.