Specifying Constraints,identifying Data Needed for Marketing Actions,and Determining How to Collect

question 54

Multiple Choice

Specifying constraints,identifying data needed for marketing actions,and determining how to collect data,would take place during which stage in the five-step marketing research approach?

• A) define the problem
• B) develop the research plan
• C) collect relevant information
• D) develop findings
• E) take marketing actions

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Definitions:

Planned Aggregate Expenditure

The total amount households, businesses, and the government plan to spend on goods and services at different levels of national income.

Production

The process of combining various material inputs and immaterial inputs (plans, know-how) to make something for consumption (the output).

Inventories

Goods and materials that a business holds for the purpose of sale or production in the future.

Autonomous Investment

Investment that is not influenced by the current level of income or production, often driven by technological innovations or changes in policy.