FIGURE 8-4 -Figure 8-4 Above Shows How the Different Kinds of Marketing

question 104

Multiple Choice

FIGURE 8-4
-Figure 8-4 above shows how the different kinds of marketing information fit together.Cell "B" identifies which type of data?

• A)primary data
• B)secondary data
• C)scrubbed data
• D)sensitivity data
• E)nonprobability data

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Definitions:

Ideal Strategy

Refers to an optimal approach a business or individual could take to achieve their goals under the best possible circumstances or assumptions.

Defender Strategy

A business strategy focused on maintaining existing market share and defending against competitors through improvement in product quality, cost, and customer service.

Focus Strategy

The focus strategy is undertaken when an organization tries to target a specific segment of the marketplace for its products or services.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and service needs.