A Disadvantage of Mall Intercept Interviews Is

question 157

Multiple Choice

A disadvantage of mall intercept interviews is

• A)their difficulty in finding qualified interviewers to work at relatively low salaries.
• B)their lack of reliability due to changes in customer traffic during holidays.
• C)they create ill will with shoppers who are in hurry or looking for a relaxing mall experience.
• D)the people selected may not be representative of the targeted consumers.
• E)people only participate if they think they will receive something in return, so their answers are often biased.

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Definitions:

Superego

The part of the personality in psychoanalytic theory that reflects moral standards and strives for perfection.

Secondary Traits

Personality traits that are less consistent and more dependent on the situation, influencing behavior in specific contexts rather than across all situations.

Preferences

Individual inclinations or choices between alternatives, often reflecting personal tastes, values, or desires.

Propriate Functional Autonomy

An Allport's concept indicating that certain activities or behaviors become goals in themselves, independent of their original motives.