Once a Marketer Researcher Has Defined the Problem, Developed the Research

question 49

Multiple Choice

Once a marketer researcher has defined the problem, developed the research plan, and collected the relevant information, what is the next thing he or she needs to do?

• A)set budgets
• B)determine target market
• C)select segmentation strategy
• D)analyze data and present findings
• E)determine if there is a planning gap between desired findings and actual findings

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Definitions:

Efficiency

The ratio of the output obtained to the input used in the production process, measuring how well resources are utilized.

Gantt Charts

A type of bar chart that illustrates a project schedule, showing the start and finish dates of the various elements of a project.

Loading Jobs

The process of assigning work to resources, machines, or workstations in a production environment.

Assignment Method

A special class of linear programming models that involves assigning tasks or jobs to resources.