Sales Forecast Refers to

question 29

Multiple Choice

Sales forecast refers to

• A)the total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts.
• B)the total sales generated by a product during a specified time period that resulted from specified environmental conditions and its own marketing efforts.
• C)the total expected sales from a product, not taking into consideration any possible environmental forces.
• D)profit goals established from industry forecasts and past performance records of individual sales representatives.
• E)profit goals established by calculating the past performance of the sales force and comparing that information to the firm's relative market share.

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Definitions:

Socialization

The manner in which persons absorb and integrate the customs, principles, conduct, and social abilities necessary for their society.

Mass Media

Mass media encompasses various forms of communication technologies, such as television, radio, newspapers, and the internet, that reach a large audience simultaneously.

Functionalism

A theoretical perspective in sociology and anthropology that interprets each part of society in terms of how it contributes to the stability of the whole society.

Social Order

The organized and established system of social norms, values, practices, and hierarchical structures that guide individual and group behavior within a society.