USAppliance Manufacturers Find That Different Customs About Shopping Must Be

question 76

Multiple Choice

U.S.appliance manufacturers find that different customs about shopping must be used to determine product design.For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily.Furthermore, Northern Europeans insist that freezers should be on the top just as loudly as Southern Europeans insist that freezers should be on the bottom.Other regions use their appliances differently and have other different product demands.Given this information, you should conclude U.S.appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

• A)ethnocentric
• B)multidomestic
• C)transnational
• D)polycentric
• E)international

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Definitions:

Standard Costing System

An accounting method that applies predetermined costs to measure the cost of goods sold and performance.

Continuous Improvement

An ongoing effort to improve products, services, or processes by making incremental improvements over time or breakthrough improvements all at once.

Process Perspective

An approach to management that focuses on the optimization and improvement of business processes to achieve better performance and outcomes.

Budgeted Costs

Projected expenses for a specified period under budgetary control, guiding spending and financial planning.