A Global Brand Is a Brand Marketed Under the Same

question 151

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.Global brands have the same product formulation or service concept, deliver the same benefits to consumers, and use consistent advertising across multiple countries and cultures.However, adaptations of global brands are made

• A)if required by government regulations in the host market, but for no other reason.
• B)only in its initial introduction into a market and only until the brand is recognized.
• C)by domestic competitors causing brand confusion and loss of market share.
• D)only when necessary to better connect the brand to consumers in different markets.
• E)when there is a serious drop in market share.

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Definitions:

Green Marketing

Marketing efforts to produce, promote, and reclaim environmentally sensitive products.

Environmental Marketing

Environmental marketing involves the development and promotion of eco-friendly products and practices to tap into consumer preference for sustainability, often part of a broader corporate social responsibility strategy.

Lifecycle Marketing

Marketing strategies that address the needs of customers at different stages in the product lifecycle, from awareness through purchase and retention.

Conservation Marketing

An approach to marketing that focuses on promoting sustainability and conservation of resources through product offerings and consumer education.