KFC in Japan Altered the Sweetness of Its Coleslaw to Appeal

question 137

Multiple Choice

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of international product strategy?

• A)product extension
• B)product customization
• C)product integration
• D)product invention
• E)product adaptation

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Definitions:

Required Return

The minimum annual percentage yield that an investor expects or requires from an investment.

Common Stock

A type of security that represents ownership in a corporation, giving holders voting rights and a share in the company's profits through dividends.

Investment

The allocation of resources, usually money, in expectation of achieving a future return or profit.

Annual Dividend

The total amount of dividends a company pays out to its shareholders each year, usually quoted as an amount per share.