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Mars, America's second-largest candy company began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n) __________ firm.
Book Value
Book value is the net value of a company's assets found on its balance sheet, calculated as the total assets minus intangible assets and liabilities.
Par Value
The nominal face value of a security as stated by the issuer, often used in reference to bonds or shares.
Paid-in Capital
Funds raised by a company through the sale of stock or other equity instruments, reflecting the investment made by shareholders.
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