Which of the Following Statements Regarding Global Brands Is Most

question 171

Multiple Choice

Which of the following statements regarding global brands is most accurate?

• A)A global brand is marketed under the same name in multiple countries.
• B)A global brand has dispersed marketing centers, each responsible for a specific region.
• C)A global brand alters product formulation or service for each geographical region.
• D)A global brand delivers the multiple benefits based on the GDP of each country.
• E)A global brand is a collaborative effort amongst several different national firms.

---

Definitions:

Differentiation Strategy

A business approach where a company develops distinctive products or services to compete in the market.

Product Costs

The total costs incurred to bring a product to market, including materials, labor, and overhead.

Product Quality

The characteristics of a product that determine its ability to satisfy stated or implied needs; a key factor in competitiveness.

Contingency Theory

A theory suggesting that the best way to manage an organization depends on the specific circumstances, highlighting the need to adapt to environmental and internal conditions.