Coca-Cola,Gillette Razors,and Wrigley's Gum Are Virtually Selling the Same Product

question 268

Multiple Choice

Coca-Cola,Gillette razors,and Wrigley's gum are virtually selling the same product in other countries.This is an example of which type of international product strategy?

• A) product customization
• B) product adaptation
• C) product extension
• D) product integration
• E) product invention

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Definitions:

Wider Spans Of Control

A management structure where a single supervisor oversees a larger number of subordinates, promoting autonomy and reducing hierarchical layers.

Management Overhead Costs

Expenses related to the administration and general operations of a business that are not directly tied to specific project activities or production.

Mechanistic Design

An organization structure that is centralized, with many rules and procedures, a clear-cut division of labour, narrow spans of control, and formal coordination.

Decentralization

The distribution of administrative powers or functions across various levels and departments within an organization, promoting autonomy and flexibility.