As in the Consumer Decision Process, Evaluation Occurs in the Industrial

question 123

Multiple Choice

As in the consumer decision process, evaluation occurs in the industrial decision process, but it is more formalized and often more sophisticated.All items purchased are examined in a formal product acceptance process.The performance of the vendor is also monitored and recorded.This evaluation is described as

• A)problem recognition.
• B)information search.
• C)purchase decision.
• D)postpurchase behavior.
• E)purveyor review.

---

Definitions:

Encode

The process by which the brain converts information into a form that can be stored in memory.

Process

A series of actions or steps taken to achieve a particular end.

Store

A retail establishment selling items to the public.

Retrieve

The process of getting something back from where it was stored.