The Values and Lifestyle (VALS) Program

question 90

Multiple Choice

The Values and Lifestyle (VALS) program

• A)was created to help consumers make healthier life style choices.
• B)helps marketers identify consumers interested in mental and physical health products and services.
• C)was created to reduce costs in the insurance industry by educating consumers.
• D)creates profiles of people based on their primary motivation and resources.
• E)identifies consumers and places them in appropriate target markets based upon previous buying behaviors.