June Golden Is Part of the Buying Center for a Large

question 13

Multiple Choice

June Golden is part of the buying center for a large manufacturer.Her field of expertise is logistics and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway (a very large trucking firm) calls on June, however her secretary thinks he is quite rude and announces that June is not available.The secretary is acting in the role of __________ for the buying center.

• A)gatekeeper
• B)decider
• C)buyer
• D)influencer
• E)user

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Definitions:

Social Class

A division of a society based on social and economic status, which impacts individuals' lives, opportunities, and interactions.

Lifestyle

A person's way of living as indicated by their activities, interests, behaviors, and attitudes, often reflecting their values and income.

Franchisor

An individual or company that grants the license to a third party for the conducting of a business under the franchisor's marks and system.

Quality Standards

Criteria established by regulatory agencies or industry groups to ensure products and services meet specific performance requirements.