Sophisticated Firms Have Learned the Marketing Lesson That

question 27

Multiple Choice

Sophisticated firms have learned the marketing lesson that

• A)it is a lot easier to find new customers than to keep existing ones.
• B)the buying experience, customer satisfaction, and retention can increase firm profits.
• C)it is not clear whether it is easier to find new customers or to keep existing ones.
• D)existing customers do not usually spend as much as new customers since the initial novelty of the product declines over time.
• E)unless a marketing promotion to retain customer loyalty can increase market share by at least 5% it is not worth the expenditure.

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Definitions:

Ischial

Pertaining to the ischium, which is part of the hip bone.

Myelopoiesis

The process of forming myeloid cells, which includes various types of blood cells such as red cells, platelets, and some white cells.

Formation

The creation or development of something into a particular shape or structure.

Inflammation

A biological response to harmful stimuli, marked by redness, swelling, pain, and heat in the affected tissues.