FIGURE 5-1 -Figure 5-1 Above Represents the Five Stages of the Purchase

question 144

Multiple Choice

FIGURE 5-1
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "A" represents the

• A)information search.
• B)problem recognition.
• C)alternative evaluation.
• D)purchase decision.
• E)postpurchase behavior.

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Definitions:

Self-Determination Theory

A theory of motivation that emphasizes the role of intrinsic and extrinsic motivation in driving human behavior and the importance of autonomy, competence, and relatedness.

External Rewards

Incentives or benefits provided by external sources, such as money, praise, or recognition, that motivate individuals to perform certain actions.

Exciting Work

Employment or tasks that stimulate enthusiasm and interest, often because of novelty, variability, or the challenge they present.

Conscientious

Characterized by diligent and careful work or actions.