In the VALS System, Consumers Who Are Motivated by __________

question 163

Multiple Choice

In the VALS system, consumers who are motivated by __________ desire social or physical activity, variety, and risk.

• A)ideals
• B)achievement
• C)self-expression
• D)rewards
• E)success

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Definitions:

Opening

The initial part or phase of something, such as a document, presentation, or event, that sets the stage for what follows.

Persuasive Message

Communication designed to convince or influence the audience to adopt a certain viewpoint or take a specific action.

Routine Request

A standard or common inquiry or petition that follows established procedures or guidelines.

Audience Compliance

The extent to which an audience acts in accordance with the requests, guidelines, or directions provided by a communicator or message.