Examlex
Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process two choices remain:
Perceptual Constancy
The brain's ability to recognize that an object's characteristics remain the same despite changes in the sensory input, such as distance or lighting.
Retinal Image
The image of an object that is projected on the retina. Its size increases with the size of that object and decreases with the object’s distance from the eye.
Size Constancy
The perceptual phenomenon where the size of an object is perceived to remain constant despite variations in the distance or size of the image it projects on the retina.
Binding Problem
The problem confronted by the brain of recombining the elements of a stimulus, given the fact that these elements are initially analyzed separately by different neural systems.
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