Steve Walker Was Happy with His Newly Purchased Laptop

question 253

Multiple Choice

Steve Walker was happy with his newly purchased laptop.It had all the features he wanted, including wireless capability and DVD, and the $1200 price tag was reasonable.As he was taking the computer out of the box, Walker noticed an advertisement in the local paper showing a similar computer system for only $1100.Suddenly, Walker began to doubt his purchase decision-maybe he hadn't gotten such a good deal.Walker was most likely experiencing

• A)buyer's uncertainty.
• B)cognitive dissonance.
• C)selective discord.
• D)product dissonance.
• E)product discord.

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Definitions:

Standard Error

The standard deviation of the sampling distribution of a statistic, typically the mean, indicating the accuracy of a sample mean estimate relative to the population mean.

Confidence Interval

A range of values derived from sample data that is likely to cover the true population parameter with a specified level of confidence.

Sample

A subset of individuals or observations drawn from a larger population for the purpose of statistical analysis.

Mean

The mean of a collection of numbers, found by dividing the total sum of the numbers by the quantity of numbers.