Perceived Risk Is

question 254

Multiple Choice

Perceived risk is

• A)an unmerited fear of being taken advantage of in an exchange situation.
• B)the anxiety felt in an exchange such as an auction or blind bid where the consumer cannot be certain of the outcome until they are no longer in a position to change it.
• C)the degree to which a seller is willing to make an exchange based upon a customer's credit or buying history.
• D)the willingness of a consumer to allow the ultimate purchase decision to be made by someone other than himself.
• E)the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.

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Definitions:

Contingency Blocking

A phenomenon in classical conditioning where a previously learned association prevents the acquisition of a new association because the first stimulus is a better predictor of the outcome.

Response Generalization

The process by which a conditioned response is made in reaction to stimuli that are similar to the original conditioned stimulus.

Learned Helplessness

Learned helplessness is a condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed, leading to a belief that one's actions have no effect on the outcome.

Domestic Abuse

Patterns of abusive behavior by one partner towards another in an intimate relationship, including physical, sexual, emotional abuse, and financial control.