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Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase

question 1

Multiple Choice

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The purchase process for such items, called __________, is virtually a habit, and typifies low-involvement decision-making.


Definitions:

Amartya Sen

An Indian economist and philosopher, awarded the 1998 Nobel Memorial Prize in Economic Sciences for his contributions to welfare economics and social choice theory.

Globalization

The method through which companies or various entities gain international prominence or begin functioning globally.

Nobel Prize-winning Economist

An economist who has been awarded the Nobel Prize in Economic Sciences for their contributions to understanding and advancements in economics.

Industrial Products

Goods produced and used in industrial processes, such as machinery, equipment, and raw materials.

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