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FIGURE 5-4
-In Figure 5-4 above, letter "C" represents the __________ influences that can affect the consumer purchase decision process.
Seasonal Affective Disorder
A type of depression that's related to changes in seasons, typically starting in the late fall and early winter and going away during the spring and summer.
Obsessive-Compulsive Disorder
A mental health disorder characterized by recurring, unwanted thoughts (obsessions) and repetitive behaviors (compulsions) that the individual feels driven to perform.
Generalized Anxiety Disorder
A psychological disorder characterized by persistent and excessive worry about different activities and events, often without a specific cause.
Social Phobia
A chronic mental health condition characterized by an intense fear or anxiety of being judged, negatively evaluated, or rejected in a social or performance situation.
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