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Once a Consumer Has Completed the Alternative Evaluation Stage of the Consumer

question 110

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Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process two choices remain:


Definitions:

Fiscal Policy

Economic strategies involving tax and expenditure decisions by the government to affect the national economy.

Deflationary Gap

A situation in which the total spending in an economy is lower than the necessary amount to achieve full employment or potential output.

GDP

Gross Domestic Product, the total value of all goods and services produced within a country over a specified period.

MPC

The marginal propensity to consume, which measures the portion of additional income that an individual spends on consumption instead of saving.

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