Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 195

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.

• A)reinforcing the consumers' sense of self confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)adding new attributes to a product
• E)denigrating the attributes of competitors' products

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Definitions:

Informal Nature

Refers to an unsanctioned or unofficial manner or condition that is not formally recognized or controlled.

Politics

involves activities associated with governance, decision-making within a group, and the exercise of power and influence.

Non-sanctioned Means

Actions or methods that are not officially approved or recognized, often used to achieve goals when conventional routes are unavailable or ineffective.

Information Power

The influence and potential control over others emanating from the possession, access to, or control over valuable information.