In the VALS System, Consumers Who Have Lower Levels of Education

question 194

Multiple Choice

In the VALS system, consumers who have lower levels of education and household income, and who favor stylish products and are as impulsive as their financial circumstances permit them to be are referred to as __________.

• A)thinkers
• B)believers
• C)strivers
• D)innovators
• E)experiencers

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Definitions:

Behaviorists

Psychologists who focus on observable behaviors and their relationship with the environment, excluding internal states.

Unconscious Mind

A part of the mind that operates beyond conscious awareness, influencing thoughts, feelings, and actions without our direct knowledge.

Childhood Experiences

Events or interactions that occur during the early years of life, significantly impacting an individual's development and personality.

Psychoanalytic Psychology

A branch of psychology that explores the role of unconscious motives and conflicts in determining human behavior, originated by Sigmund Freud.