In the VALS System, Consumers Who Are Motivated by __________

question 163

Multiple Choice

In the VALS system, consumers who are motivated by __________ desire social or physical activity, variety, and risk.

• A)ideals
• B)achievement
• C)self-expression
• D)rewards
• E)success

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Definitions:

Brand Image Damage

The harm or negative impact on a company's reputation, often resulting from controversial incidents, poor customer experiences, or negative media coverage.

British Airways

A major international airline based in the United Kingdom, known for its global flight operations and extended network.

Core Competencies

Essential capabilities or advantages that a business has, which gives it a competitive edge over others in its industry.

Product Design

The process of creating a new product to be sold by a business to its customers, prioritizing functionality, appearance, and user experience.