A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 164

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behavior of others.Two important aspects of personal influence are

• A)lifestyle and motivation.
• B)personality and lifestyle.
• C)opinion leadership and word-of-mouth activity.
• D)word-of-mouth activity and psychographics.
• E)psychographics and demographics.

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Definitions:

Rate of Return

The positive or negative return on an investment during a designated period, stated in terms of a percentage of the original investment's expense.

Invest

The act of allocating resources, usually money, in the expectation of generating an income or profit.

Discount Rate

A percentage used to calculate the present value of future cash flows or investments.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return, discounting future amounts to their present values.